Wet n Wild Photofocus Foundation – Soft Ivory

This Photofocus foundation by Wet n Wild is one I have seen doing the rounds on YouTubers & bloggers.  It’s quite a popular foundation and one it seems that everyone wants because it is quite hard to get hold of.

Shaaanxo even compared it to the YSL Fusion Ink Foundation and I thought “if it’s like YSL it must be good”, so I decided to pick it up and give it a shot.

When it comes to foundation I look for a couple of things.  I look for good coverage, a nice finish and good lasting power.

This foundation gives me none of those. None. Not one.

I happened to spot it in a local pharmacy that had very little stock left, so I picked up the colour that I thought would match me correctly. I got the shade Soft Ivory which is warm toned. 

One thing I love about this foundation is that on the bottle it tells you whether its neutral, cool or warm toned.  I wish more foundations had this, but alas, they don’t.  Anyway, back to the Photofocus foundation…

The foundation comes in a range of shades, so you may be lucky and find one to match, if not, you could pick up two and mix them, this foundation is only €5.95 so it is pretty cheap.  

You get 30ml which is standard for a foundation. The foundation comes in a weighty glass bottle with a plastic black cap and a doe foot wand applicator.

Sadly, it does not come with a pump, instead it has a doe foot wand which you can use to apply the foundation on your face, or you can pour it onto the back of your hand and apply it with your fingers, then blend in with your tool of choice, which is what I do.

I need to set it with powder because it does transfer.  I’ve found that the best way to apply it is with my fingers, which I don’t like.  I have brushes and a beauty blender for applying my foundation, I don’t want to use my fingers.

In the above photo you can see where it has come off where the nose pad off my glasses sits.  This happens with pretty much every foundation though so it’s nothing to be held against this particular foundation. 

You can also see where it has collected around the side of my nose.

If applied with a brush or beauty blender this foundation tends to smear on my face and look uneven and patchy.  It just doesn’t apply nicely, and I’ve various brushes, the one that best applied it was the Real Techniques buffing brush which still left it streaky.

I don’t believe it to be the brush, given that all the brushes I tried gave the same finish, I believe it to be the foundation itself.

You can see in the above photo how it has applied around my nose, and no matter how often I use my fingers to try and blend it out, it kept moving back into the place it is in in the photo.  It collected around my upper lip and looks cakey. 

In the above photo you can see how it has applied on my chin.  It looks heavy, cakey and powdery.  It has some ‘cracking’.  Baring in mind I have no blush, bronzer, powder etc on in the pics, just the foundation.

Pretty much every other foundation I can blend in, but this? Nah.  It just slides and smears around my skin until it starts pilling on my cheeks.  It’s awful.  I’m glad it was only a fiver and not an expensive foundation.

I found that after I’d applied it with a brush I needed a beauty blender to try and smooth out any streaks, which helped, but did not fully leave the foundation looking smooth or nice on my skin.

It didn’t wear off nicely either.  It got worse as the day went on. I wore this for about 4-5 hours and I had to remove it at that point as it looked horrendous.

I applied it around 12pm and removed it not long after I got home a few hours later.

Maybe it’s because I have dry skin I don’t know, but this is a foundation I am really disappointed with.  

I wasn’t expecting amazing things from it but I do wish it was nicer on me

It’s inexpensive so from that point I shouldn’t be so disappointed with it.  At least though I didn’t spend a bomb on it only for it not to work.

If you did want to try it, you can purchase it on SalonShop.ieBeauty Joint and in store in Penneys and Dunnes Stores.

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